Date Night Turned Life Purpose: How Rehn Sparked a Self-Love Movement

Hey everyone, Bin Hui here, Creative Director at Rehn! We've been overwhelmed with love and questions about our journey, so today, I want to share the spark that ignited Rehn.

It all began in November 2022. My partner Ken Wen and I were on the hunt for a collaborative project. One evening, with a whiff of inspiration (and maybe a delightful candle burning), Ken said, "Hey, I love great scents! Why not create something that explores aromatherapy and self-awareness?"

As a couple, quality time is our love language. Whether it's cozy nights in or weekend escapes, we cherish moments together. But even with all that closeness, we never forget the importance of self-care – it's the foundation for a healthy relationship, with ourselves and each other.

For us, self-care is the ultimate act of self-love. By taking care of ourselves, we build confidence and self-esteem, paving the way to become the best versions of ourselves. But here's what bothered us: in our society, "smelling good" often leans "feminine," and aromatherapy gets labeled as "girly." We knew that wasn't right!

That's why Rehn embraces self care with gender-neutral designs and approach. We want everyone to feel welcome on their self-care journey, regardless of gender identity.

Our dream is to build a community through Rehn. A community that not only appreciates delightful scents, but one that believes in the power of self-care. We want to empower everyone to become the person they truly desire to be.

Are you ready to join the Rehn revolution? Let's create a world where self-care is celebrated, and everyone smells (and feels) fantastic!